Why Decentralisation is Regional WA’s Biggest Opportunity (And How You Can Lead the Way)

What if the future of Western Australia wasn’t anchored in Perth but in the vast, diverse regions that make up the bulk of our state?

Premier Roger Cook recently kick started his election campaign with a bold vision: a decentralised WA where regional centres grow into thriving hubs of opportunity. With 80% of the state’s population squeezed into Perth, the need for a shift is undeniable. As WA’s population tips past three million, Cook’s message is clear: “Just tipping people into Perth isn’t sustainable.”

This isn’t just about avoiding the pressures of a congested Perth. It’s about recognising the untapped potential of regional WA. It’s about reimagining the future—one where Broome, Albany, Bunbury, and beyond aren’t just “regional centres” but vibrant urban hubs in their own right.

But here’s the real question: if this is the moment for decentralisation, what role do businesses, organisations, and communities play? The answer is: everything.

Decentralisation: A Vision for WA’s Future

Decentralisation doesn’t happen overnight. It’s not about forcing people to pack their bags and move. Instead, it’s about building the foundations that make regional living not just viable but desirable.

It’s about creating a WA where every corner of the state is equipped with the housing, services, and opportunities people need to live and thrive. Imagine communities with great schools, quality healthcare, affordable housing, and vibrant local economies—places where families want to build their futures.

And let’s not forget the bigger picture. As regional WA grows, so does its influence. People equal power. A growing regional population means a stronger voice in shaping WA’s policies, investments, and priorities. This isn’t just about Perth sharing resources—it’s about creating a state where the whole is greater than the sum of its parts.

So, what can businesses and organisations do to drive this vision forward? Here are three strategies to take the lead.

How Businesses and Organisations Can Drive Decentralisation

If you’re running a business, leading a community group, or managing an organisation, decentralisation isn’t just a concept—it’s an opportunity. Here’s how you can take action:

1. Lead with Innovation

Regional businesses and organisations have the unique advantage of being agile and forward-thinking. While larger, city-based entities often follow trends, regional players can set them.

Embrace technology, sustainability, and bold new ideas. Could you streamline your operations with digital tools? Develop eco-friendly solutions that align with your community’s values? Offer a product or service that highlights the unique strengths of your region?

Beyond the local market, position yourself as a leader. Use online platforms, enter awards, or partner with statewide networks to amplify your voice and show that innovation doesn’t have a postcode. The regions are ripe for new ideas—this is your chance to lead.

2. Build a Strong Base

Opportunity favors the prepared. With decentralisation on the horizon, now is the time to lay the groundwork.

• For businesses: Diversify your offerings. Explore new markets. Ensure your financial and operational systems are strong enough to scale.

• For organisations: Revisit your mission and governance structures. Are they aligned with the opportunities decentralisation could bring? Look at partnerships and networks that could amplify your impact.

  
  

This is also the perfect time to assess your role in the community. Are you part of the solution? Strong foundations—clear goals, efficient systems, and future-ready plans—will ensure you’re positioned to thrive when regional WA grows.

3. Collaborate for Growth

In regional WA, collaboration is more than a strategy—it’s a way of life. The success of decentralisation depends on how well businesses and organisations work together.

Start small. Could you join forces with others in your community to create shared marketing campaigns or events? What about pooling resources for a new initiative?

Think big. Collaboration can extend to advocating for investment and infrastructure. A united voice from your region—whether you’re a business, not-for-profit, or industry leader—can push for the resources and attention your area needs to grow.

Decentralisation isn’t about working in silos. It’s about building networks of support that make your community a magnet for growth and opportunity.

A Call to Action

Premier Cook’s vision for decentralisation isn’t just a political promise—it’s a call to action for everyone in WA. For too long, regional communities have been seen as support players in Perth’s story. This is our chance to flip the script and put regional WA at the centre of the state’s future.

But this won’t happen by itself. It will take businesses that are ready to innovate, organisations that are willing to collaborate, and communities that believe in their own potential. The foundations are being laid, and the opportunities are immense.

Decentralisation isn’t just about solving Perth’s problems. It’s about unlocking the potential of WA’s regions and building a state where everyone—no matter where they live—has the chance to thrive.

The future is in our hands. Let’s make it one we’re proud of.

For a more person insight into the opportunities decentralisation brings, check out our earlier post on The Power of Regional Communities here. And to learn more about Premier Roger Cook’s vision, read The West Australian’s article here.

Now is the time. Let’s lead, grow, and thrive—together.

Premier Roger Cook said he wants more people living in regional WA. Credit: RegionalHUB